Popular insights on ecology and economy to help you thrive
We are a market research consultancy answering the “why” and “how” for leaders and managers seeking to communicate credibly on environmental issues, helping them to:
- meet real customer needs and compete commercially
- be culturally attractive to prospective partners
- achieve a united, committed employee culture
- provoke and inspire innovation
We help businesses make eco issues personal at scale
Our market research findings on how people experience their environment and what they expect from businesses have created a 'Trio of Truths' framework for popular engagement and communication that is grounded in economy, health and community. It's an opportunity to capitalise on what people prioritise.
31%
Of respondents say that “finding ways to save money or reduce everyday costs” is one of their top 3 ways "to feel happy or free"
30%
Of people exposed to environmental hazards buy products certified to be less impactful on the environment, up from an average of 13%
42%
Of French people cite "proof that it was made locally" as important in convincing them of a product's sustainability credentials
Who we are
Richard Cope founded EcoVox as a dedicated intelligence agency to ask the right questions to unlock engagement and profitability and overcome the barriers of powerlessness and distrust. He has been conducting and analysing market research surveys on environmental issues since 2021.
He is a graduate of the Cambridge Institute for Sustainability Leadership programme and a regular keynote speaker and panellist for the likes of Anuga, Cosmoprof, Food Ingredients Europe, the Market Research Society, Tuttofood and the Cambridge Institute for Sustainability Leadership.
Two decades in market research and foresight at Mintel has seen him author the Global Outlook on Sustainability study series and work on scenario planning, product development, customer engagement and communications strategy with some of the world’s biggest brands.
Richard Cope discusses communicating in a "post sustainability" future using EcoVox's "Trio of Truths"
Our Services
People's Eco '26 report
Meet real customer needs to compete commercially
Key findings from our 2026 market research on how your customers experience their environment, what they expect from your business and how to communicate to them.
This playbook for action delivers our framework and vision for how to achieve popular engagement on eco issues by making them personal at scale.
Contextualised with environmental and energy data and illustrated with inspirational innovation and campaign examples from around the globe.
Featured markets: UK, France, Germany, Italy, Spain and US.
Publishing June 8th 2026
Consulting
Maximise your market and category opportunities
Want to go further into your market and category-specific challenges?
Need to demonstrate and share your understanding of - and commitment to - environmental initiatives that have popular economic, health and community benefits?
Our bespoke report, presentation and project deliverables are tailored to match your specific briefs.
We offer primary research, data deep dives, foresight, scenario planning, benchmarking and conference and corporate presentations.
Training
Achieve a united, committed employee culture
Get your business on a trajectory from compliance to collective coherence, contentment and competitive edge. Our insight presentations and courses deliver the "why and how" for action and activation on environmental issues and help to build and differentiate your company culture.
ProVox interviews
Provoke and inspire innovation
Subscribe to our interview content that connects you with the professional solution providers out there in the market who are working across business, branding, government and art to address those same challenges that you face.
What we believe
Customers "don't care" and "can't afford" sustainability in this economic and geopolitical climate?
We refute the idea that people “don’t care about eco”.
We know that they do care about the economy of not wasting money or resources. They do care about the ecology of their environment: clean air, the safety of their families and being able to rely upon having food and water in the future. EcoVox’s respondents are experiencing climate change as an everyday economic and existential health threat.
Responsible compliance and investment comms will be accused of greenwashing?
Sustainability must be popular instead of premium. It’s a mainstream need for protection and prudence. It should be celebrated and enjoyed for making us safer, healthier and better off as part of a redefinition of “green issues”.
Our research on what environmental issues mean for people’s everyday lives demonstrates a need for successful campaigns, policies and solutions to appeal to people's resource-consciousness and senses of wellbeing and community. This is no voluntary ‘nice to have’. This isn't going away. Economic, technological, environmental and legislative forces are driving us towards greater efficiency and safety whether we like it or not. Recognising, investing in and communicating around that is key.
Talk to us
