Popular insights on ecology and economy to help you thrive
We are a market research consultancy answering the “why” and “how” for leaders and managers seeking to engage on environmental issues, helping them to:
- meet real customer needs and compete commercially
- be culturally attractive to prospective partners
- achieve a united, committed employee culture
- provoke and inspire innovation
We help businesses make eco issues personal at scale
Our market research findings on how people experience their environment and what they expect from businesses have created a 'Trio of Truths' framework for popular engagement and communication that is grounded in economy, health and community.
23%
Of Americans are interested in having electricity supplied by renewable energy. For 38%, the main reason is "to save money".
69%
Of Italians have reduced their meat consumption in the past year. 58% cite "to be healthier" as the number one reason.
42%
Of French people cite "proof that it was made locally" as important in convincing them of a product's sustainability credentials.
Who we are
Richard Cope founded EcoVox as a dedicated intelligence agency to ask the right questions to unlock engagement and profitability and overcome the barriers of powerlessness and distrust. He has been conducting and analysing market research surveys on environmental issues since 2021.
He is a graduate of the Cambridge Institute for Sustainability Leadership programme and a regular keynote speaker and panellist for the likes of Anuga, Cosmoprof, Food Ingredients Europe, the Market Research Society, Tuttofood and the Cambridge Institute for Sustainability Leadership.
Two decades in market research and foresight at Mintel has seen him author the Global Outlook on Sustainability study series and work on scenario planning, product development, customer engagement and communications strategy with some of the world’s biggest brands.
Richard Cope discusses communicating in a "post sustainability" future using EcoVox's "Trio of Truths"
Our Services
People's Eco '26 report
Meet customer needs to compete commercially
Key findings from our 2026 market research on how your customers experience their environment, what they expect from your business and how to communicate to them.
This playbook for action delivers our framework and vision for how to achieve popular engagement on eco issues by making them personal at scale.
Contextualised with environmental and energy data and illustrated with inspirational innovation and campaign examples from around the globe.
Featured markets: UK, France, Germany, Italy, Spain and US.
Publishing May 2026
Consulting
Maximise your market and category opportunities
Want to to go further into your market and category-specific challenges?
Our bespoke report, presentation and project deliverables are tailored to match your specific briefs.
We offer primary research, data deep dives, foresight, scenario planning, benchmarking and conference and corporate presentations.
Training
Achieve a united, committed employee culture
Get your business on a trajectory from compliance to collective coherence and competitive edge with our stimulating, interactive, three-part in person courses that explain the "why and how" for action and activation on environmental issues.
ProVox interviews
Provoke and inspire innovation
Subscribe to our interview content that connects you with the professional solution providers out there in the market who are working across business, branding, government and art to address those same challenges that you face.
What we believe
We refute the idea that people “don’t care about eco”
We know that they do care about the economy of not wasting money or resources.
They do care about the ecology of their environment: clean air, the safety of their families and being able to rely upon having food and water in the future.
Our research on what environmental issues mean for people’s everyday lives demonstrates a need for successful campaigns, policies and solutions to appeal to people's resource-consciousness and senses of wellbeing and community.
It also suggests the potential to sidestep the climate change debate and focus on what unites rather than what divides us and shows that personalisation and demonstrating collective impact are among the many routes we can take towards overcoming powerlessness and distrust.
Resilient, responsible futures for business and communities require systemic change partnered with people.
This is no voluntary ‘nice to have’. This isn't going away.
Economic, technological, environmental and legislative forces are driving us towards a more efficient future whether we like it or not.
We couldn’t just do this with AI
We're not about tracking what people buy or search for, treading water in the 'say do' gap or offering data points for validation.
Our empathetic approach is to:
- ask questions grounded in the everyday realities of people’s experiences and needs
- connect you with other people addressing your same pain points in their professions
- strive for in person, personal relationships to achieve maximum relevancy and maximum impact for you
Talk to us
