Green claims your customers need: stand out and stand up to scrutiny
EcoVox helps consumer-facing brands invest their products, policies and campaigns with the "sustainability" that people actually care about: saving money, protecting their health and benefiting their local community.
Grounded in nationally representative, proprietary research across Europe and the US.
Founded by Richard Cope, former author of Mintel's Global Outlook on Sustainability. As heard at Anuga, Cosmoprof, Tuttofood, Sepawa and Sustainability in Packaging.
The Problem
Sound familiar?
- Your customers "don't care" and "can't afford" sustainability in this economic and geopolitical climate.
- Your responsible policies and investments can't be communicated or celebrated in case they look like greenwashing.
- Your teams aren't aligned on what to say, how to say it, or with what evidence.
People aren't apathetic, they are pragmatic
Our research shows that everyone – whatever their climate beliefs - cares about saving resources and money, the health of their families and communities and brands acting responsibly. We help you find and use that common ground to tell stories about making us safer, healthier and better off as part of a redefinition of “green issues”.
This is no voluntary ‘nice to have’. This isn't going away. Economic, technological, environmental and legislative forces are driving us towards greater efficiency, safety and transparency whether we like it or not. Recognising, investing in and communicating around that is key.
Our market research has generated a 'Trio of Truths' framework for popular engagement. It's an opportunity to capitalise on what people prioritise.
Never compromise and deliver a feel good factor
31%
Of respondents say that “finding ways to save money or reduce everyday costs” is one of their top 3 ways "to feel happy or free"
Experience will convert people and grow the market
30%
Of people exposed to environmental hazards buy products certified to be less impactful on the environment, up from an average of 13%
Local tangibility is what people need to see
42%
Of French people cite "proof that it was made locally" as important in convincing them of a product's sustainability credentials
Source: EcoVox, WALR; 6,000 online respondents aged 18+ February/March 2026
Ways to work with us
Beyond our People's Eco Research report we offer a series of progressively more interactive ways to work together:
Claims and messaging audit
We review your current sustainability messaging against our consumer data and flag what's persuasive, what's risky and what's missing. You get a prioritised action list within two weeks.
Team workshop
An interactive session for your marketing, innovation and sustainability teams using People's Eco data, tailored to your category, sector or market. You'll leave with a shared story and clear next steps.
Custom research and embedded support
Primary research, data deep dives, foresight, thought leadership content and training courses, delivered as bespoke projects or as fractional support inside your team.
Who we are
Richard Cope founded EcoVox as a dedicated intelligence agency to ask the right questions to unlock engagement and profitability and overcome the barriers of powerlessness and distrust. He has been conducting and analysing market research surveys on environmental issues since 2021. He is a graduate of the Cambridge Institute for Sustainability Leadership programme and a regular keynote speaker and panellist for the likes of Anuga, Cosmoprof, Food Ingredients Europe, Sepawa, Sustainability in Packaging and Tuttofood.
Two decades in market research and foresight at Mintel has seen him author the Global Outlook on Sustainability study series and work on scenario planning, product development, customer engagement and communications strategy with some of the world’s biggest brands.
Richard Cope discusses communicating in a "post sustainability" future using EcoVox's "Trio of Truths"
Sample our thinking
Download our thought pieces.
